robot working at computer

Type Marketing & Advertising

Client Westminster at Lake Ridge

Deliverable Deliverable

A New View of Retirement Living

The Situation

As Westminster at Lake Ridge planned to expand its community, and with a goal of 97-98% occupancy, its sales and marketing team began to look for ways to build awareness for the community and increase the number of leads.

Strategy

Our team worked with Westminster at Lake Ridge to reposition and find their niche in a crowded senior living market. The community was positioned as a naturally wooded alternative offering health care and lifestyle choices unlike that of its competitors.

“The ad stands out in the crowd on a busy page because its creativity turns the reader upside-down. The ad changes the reader’s view.”

Judge

NAHB Best of 50+ Housing Awards

Solutions

With a new agreed-upon position, the Creating Results team got to work on revamping all of the community’s marketing and advertising materials, including a new stationery package, print ad campaign, website, newsletters and collateral.

Results

The unique creative campaign captured the attention of prospects, as well as influencers in the 50+ marketing space. It earned the Gold Award in the Best of 50+ Housing Awards sponsored by the National Association of Homebuilders.

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Other Work

Townstead – Marketing Automation and AI

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Homestead Village’s latest expansion, The Townstead Apartments, was not gaining the traction it needed to reach its presale goals. Homestead Village enlisted Creating Results, based on our research and knowledge of their key demographic, to boost leads, get more deposits, and move forward with the project....

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Trinity Woods – Sales Training & Consulting

Trinity Woods – Sales Training & Consulting

Improved Sales Processes Triple Lead Conversion Rate: With new staff and leadership in place at Trinity Woods, it was time to re-establish a cohesive sales strategy and standardized processes, all aimed at increasing lead-to-sale conversions. As a result of the sales training, Trinity Woods tripled their sales conversion rate in just six months....

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Mulberry Health – Recruitment Marketing

Mulberry Health – Recruitment Marketing

Like many in the senior living industry that have been hit hard by the effects of the pandemic as it pertains to recruiting, Mulberry Health needed to increase marketing efforts to attract more staff. Creating Results worked with Mulberry Health to create an integrated marketing plan focused on hiring and recruitment of all types of......

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Collington – Virtual Event Promotion

Collington – Virtual Event Promotion

The not-for-profit life plan community of Collington – A Kendal Affiliate shifted event strategy from in-person events to virtual events to offer opportunities to connect in a virtual environment due to the worldwide COVID pandemic. New virtual events were introduced to provide attendees with a sense of the active lifestyle they could expect, as well......

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Fairing Way – Digital Marketing and Sales

Fairing Way – Digital Marketing and Sales

Fairing Way, an independent living community just south of Boston, opened its first phase in 2016 with all residents moved in by the end of 2020. Creating Results used digital marketing and sales tools throughout a prospect’s journey so the sales team could not only keep track of typical sales activities but also see the......

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All Clients – Marketing Automation

All Clients – Marketing Automation

Chestnut Ridge at Rodale, located in Emmaus, PA, came to Creating Results to develop a strategic marketing launch for the blue-sky community. While part of the renowned Phoebe CCRC family, the new community would offer a senior living experience unique from Phoebe's current offerings. The desire was to build awareness, generate a VIP interest list......

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Chestnut Ridge – Blue Sky Community Marketing Launch

Chestnut Ridge – Blue Sky Community Marketing Launch

Chestnut Ridge at Rodale, located in Emmaus, PA, came to Creating Results to develop a strategic marketing launch for the blue-sky community. While part of the renowned Phoebe CCRC family, the new community would offer a senior living experience unique from Phoebe's current offerings. The desire was to build awareness, generate a VIP interest list......

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Chestnut Ridge – Video Email Messaging (BombBomb)

Chestnut Ridge – Video Email Messaging (BombBomb)

Chestnut Ridge at Rodale approached their slated groundbreaking time and needed to continue hitting and surpassing sales goals. The marketing and sales team wanted to expand on their existing sales tactics to generate more engagement from leads, leading to more deposits. With advances in sales technology, using video email messaging platforms helped them hit their goals. ...

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Phoebe Ministries – Integrated Marketing

Phoebe Ministries – Integrated Marketing

Phoebe brought Creating Results onboard to reposition them as a full-service senior living provider and improve census across all of their communities and levels of care. To do so, we built from the ground up to create cohesive communications, marketing and sales efforts, and then equipped them with the knowledge, processes and tools needed to......

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CR Clients – Milestone Marketing

CR Clients – Milestone Marketing

During COVID-19, many 55+ and senior living communities were forced to shut down, go into a lock down mode and therefore rethink their marketing and sales approach. Creating Results helped our clients shift marketing dollars, maintain brand reputation and therefore continue marketing and sales efforts in some capacity through milestone-based marketing....

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Fairing Way – Website Design and Development

Fairing Way – Website Design and Development

The leadership teams at Rogerson Communities and Eventide partnered with Creating Results to develop an integrated marketing plan to attract leads for their newest community, Fairing Way. With Fairing Way being a blue-sky community at the time, Creating Results emphasized the importance of creating a website that served as a content-rich virtual sales center for......

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The Floridian Club – Digital Marketing

The Floridian Club – Digital Marketing

As The Floridian Club of Sarasota looked to achieve its sales goals during its busy tourist season, the community sought out Creating Results as a partner to take the lead in creating a digital marketing strategy that would attract in-state and out-of-state prospects and help the team improve upon the 8 sales they were averaging......

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Phoebe – Chestnut Ridge – Sales Center

Phoebe – Chestnut Ridge – Sales Center

As Phoebe Ministries looked to develop a new senior living community in Emmaus, they turned to us once more to help them develop the community's brand. As a valued, longstanding partner of Phoebe’s, we worked closely with their team to unveil Chestnut Ridge at Rodale and develop a one-of-a-kind sales center experience for its prospects. ...

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Mulberry Health – Brand Awareness

Mulberry Health – Brand Awareness

Brand Awareness Campaign Improves Skilled Nursing Census: As a results of its partnership with Creating Results, Mulberry Health increased its brand awareness, and in doing so, increased census in its skilled nursing community....

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Phoebe Ministries – Reputation Management

Phoebe Ministries – Reputation Management

Strengthening Reputation Builds a Better Brand Experience: The Phoebe team enlisted Creating Results as a partner to support them in managing and improving their online reputation on the leading review sites. As a result, Phoebe's overall reputation score increased by 12% and its communities were able to generate over 70 positive reviews in 2019. ...

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Phoebe Ministries – Sales Consulting

Phoebe Ministries – Sales Consulting

A New Sales Philosophy Leads to Increased Occupancy: Phoebe shortened its sales cycle and reached census goals at all its communities. Since engaging with Creating Results, Phoebe has met and exceeded its census budget goals year over year....

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Traditions of America – Integrated Marketing

Traditions of America – Integrated Marketing

In 2012, PA-based active 55+ community builder, Traditions of America, began to experience stagnating sales and found the process of opening, selling and closing out multiple communities simultaneously was becoming complicated....

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Clark Retirement Community – Sales Consulting

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A Shortened Sales Cycle Leads to a Successful Launch: Clark at Keller Lake’s sales team reduced their sales cycle by implementing the Creating Results sales philosophy on the way to meeting their goal of securing 70% presales deposits....

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North Hill – Integrated Marketing

North Hill – Integrated Marketing

Revitalizing Occupancy: From 75% to 93% in 4 Years: At only 75% occupancy, North Hill was looking to attract new residents as the community prepared for a multi-million-dollar renovation. We collaborated with the leadership team to strategically reposition the community for long-term viability. Four years later, the community had 185 total sales and was at......

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Willow Valley – Welcome Center

Willow Valley – Welcome Center

New Welcome Center Creates a Lasting First Impression for Multiple Generations: Lancaster, PA-based CCRC Willow Valley enlisted the guidance of Creating Results to bring their Welcome Center experience into the present day. As a result of the partnership, Willow Valley created a Welcome Center that appealed to both Silent Generation and Baby Boomer prospects......

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